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Marketing Automation Analyst

Company: Blackbaud
Location: Charleston
Posted on: December 4, 2019

Job Description:

About Blackbaud: At Blackbaud, were here to help good take over. We lead uniquely at the intersection point of technology and social good, providing cloud software, services, expertise, and data intelligence that empowers and connects people to drive impact for social good. We serve the entire social good community, which includes nonprofits, higher education institutions, K-12 schools, healthcare organizations, faith communities, arts and cultural organizations, foundations, companies, and the individual change agents who support them. With millions of users in 100+ countries, our vision is to power an Ecosystem of Good that builds a better world. Our customers are passionate about making the world a better place, and were inspired by the opportunity to help them raise resources, deliver programs, manage operations, and understand their outcomes. The successful candidate will have proven experience designing, launching, and tracking campaigns that nurture leads and engage prospects in a complex B2B buying cycle. This position is both technical and strategic in focus. We are looking for a self-motivated individual who thrives in a dynamic environment while defining and owning new processes and identifying opportunities for process improvements. - Create, manage and execute Marketing campaigns utilizing the Marketo platform. - Coordinate elements from multiple teams to execute on deliverables for marketing campaigns and projects - Advise/align with marketing automation team & requestors on best practices with regard to marketing automation capabilities and recommended approaches - Plan and implement action based nurturing programs in Marketo that target all stages of prospect development, from cold nurtured leads to engagement to closed opps to expansion for aligned area. - Assist in driving marketing infrastructure for the Marketing Automation platform including scoring, multi-touch nurture, profiling, targeted content - Assist in managing the Marketo database including integration with CRM, data quality and troubleshooting - Stay up-to-date on best practice processes - Help with analysis & initiatives to increase open/click through rates - Provide closed loop reporting on campaign effectiveness Why you'll want to come work here: - Our benefits are unmatched. Not only do we offer competitive salaries, 4 weeks paid time off, tuition reimbursement, and 401K match, we also provide endless community involvement opportunities to encourage our employees to give back, through our CSR programs like gift matching and volunteer for vacation. - Blackbaud has been named to Forbes America's Best Employers for Diversity 2019, Forbes Americas Best Midsize Employer 2019, and **********'s Top Companies for Women Technologists 2018, we are rapidly growing and offer incredible opportunity for career advancement! - We understand that people thrive in a culture focused on teamwork and purpose. That's why Blackbaud offers a tremendous company culture, encouraging open, collaborative working environments in all of our offices around the world, including; North America, Australia, the United Kingdom and Costa Rica. - We have proven that we are one of the best technology companies to work for. Blackbaud has been ranked Best Technology Company in Charleston, SC for the fourth year in a row, and ranked by BuiltIn Austin as one of the Best Places to Work in Austin, TX. Stay up to date on everything Blackbaud, follow us on Linkedin, Twitter, Instagram, Facebook and YouTube Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law. To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

Keywords: Blackbaud, Charleston , Marketing Automation Analyst, Advertising , Charleston, South Carolina

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