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Senior Social Media Manager

Company: Palmetto----- -
Location: Charleston
Posted on: December 4, 2019

Job Description:

Senior Social Media Manager-- - -It's time for change! A Clean Tech company with a huge social media presence. The newly formed Creative Marketing team is seeking a (fun) experienced Senior Social Media Manager that is ready for the next challenge, driven to discover, create and launch (that's right, launch) the Palmetto brand on all the digital platforms. We are seeking a strategic thinker and skilled communicator that has a proven track record communicating, inserting themselves in the conversation, identifying influencers, managing and growing social channels and platforms (from the ground up). We have that new carpet smell and ready to have visitors and their friends.This role requires a detailed understanding of publishing tools, analytics tools and social marketing technology as well as all native platforms (Twitter, Facebook, Instagram, Snapchat, Pinterest, Google, YouTube, Tumblr and whatever is the next hot platform). You must be able to demonstrate a clear ability to develop tactics and campaigns that drive the Palmetto brand and business; audience growth, engagement, acquisition, and reach. You know, the norm everyone wants.But first, you must be able to collaborate with some amazing teammates, data peeps and creative leaders that will give you the tools to succeed and compensate you for your awesomeness. You got the resume and proven social media track record, submit.We are not afraid to think differently. Embrace the ever-changing environment of social media and putting our brand out there in the conversation . . . all conversations. Why can't a clean tech company be one of the funniest brands on Twitter in 2020? If Merriam-Webster makes the dictionary cool online, then Palmetto can too. Wendy's versus McDonalds? Palmetto versus Utility Company? Palmetto versus the Moon? Palmetto versus Taco Bell? We're game if the strategy is there and our brand voice, message and mission is consistent. The direction of Palmetto is upward, and this position requires you to use your experience to drive the brand and save the planet. It's pretty damn cool and fun to save the planet sometimes.Located in Charleston, SC, Palmetto has a casual, office environment situated next door to a great expiatory food court, brewery and place for doggies to run around. Does this job require you to relocate? Yes! We want to make sure you sit down with us at Rodney's BBQ for lunch, enjoy our random meetings at the beach and live, breath and post from the Palmetto HQ. Don't knock Charleston till you visit. The entire Marketing team just relocated here, and they love every second of it.Responsibilities:The Senior Social Media Manager is responsible for Palmetto's social media presence and planning, management and coordination of overall social strategy, posting and schedules.Oversee all incoming reviews/comments and follow response protocol and plan for negative and positive reviews in brand voice and tone.Work closely with Analytics and Business Intelligence Team to understand and derive strategic insights from analytics and historical data, establish benchmarks, and work toward KPIs and goals for the digital marketing team. Then presenting to leadership.Execute reporting and insights with average engagement rate, total impressions and total follower growth across all platforms.Work closely with internal content team and external agencies to create best-in-class social-content for both organic and paid social media distribution.Identifies key ambassadors and influencers that will fit into the Palmetto Brand.Work closely with the entire Marketing team to collaborate, create, produce and develop Palmetto Branded organic and paid content.Identify and secure key partners such as content creators, talent and influencers to support brand initiative and amplify reach.Maintain and execute social marketing blog and help with additional Palmetto branded blogs and driving SEO.Ability to think outside the box and be at the forefront of wider events and trends""anticipating asset needs to always have timely and relevant content at the readyStay up to date on best tools and practices, monitoring competitors and other social media leaders, talent or opportunities for partnerships.Qualifications:Minimum 4-5 years' experience in social media marketing, best-in-class and best practice social content creation.Excellent writing and editing skills with the ability to align creative strategy with the overall Brand objectives.Proven competency across social platforms including Facebook, Instagram, Twitter, Pinterest, YouTube, Snapchat and any emerging PlatformsAbility as a skilled writer and able to quickly grasp brand tone of voice - must be able to provide portfolio (blog, social accounts, etc.)Strong ability to self-produce content live, conduct interviews and manage overall event coverage if needed. Travel may be required.Ability to communicate effectively and efficiently with a high degree of collaboration and influenceHigh level of ownership, accountability, and initiativeStays up to date with current industry trends and recommending new, innovative ways to connect with our consumers through social media and also be able to jump in conversations with the competition.Demonstrated experience managing all aspects of digital marketing, including email, social media, and online advertising campaigns, as well as blogs, reputation management and other content-related strategies with an emphasis on strong copy writing skillsProven experience in managing digital advertising budgets, ad platforms, conversion strategies, tracking and analysisExpertise in conversion optimization, tag management/GTM, search engine optimization/SEO, keyword research, paid search/PPC/Google and Bing Ads, programmatic buying, social media advertising, reporting/analysis/Google Analytics, user experience/ strategicGraphic Design experience, especially utilizing the Adobe Creative CloudStrong visual sense, with a good understanding of photography and video principles for mobile-first contentCompensation & PerksCompetitive salaryHealth insurance - medical, dental, vision401KStock OptionsUnlimited PTOEmployee referral compensationCareer advancement opportunitiesDog friendlyCulturePalmetto is a VC backed high growth company with a promote-from-within culture for talent development. We offer excellent traditional benefits such as unlimited vacation, medical, dental and vision coverage, and retirement plans. Our open layout office is located downtown Charleston, (Upper King Street w/ free parking), where our Team Members can enjoy cold brewed coffee on tap, the office dog (sometime more than 1), and culture building events like kickball and daily huddles. Our #1 Value is Customer Experience and we pride ourselves on over delivering. To learn more about our services, visit .Palmetto is very proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

Keywords: Palmetto----- -, Charleston , Senior Social Media Manager, Advertising , Charleston, South Carolina

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