Veterans Preferred - Marketing Manager

Company: Hyatt
Location: Isle Of Palms
Posted on: May 23, 2023

Job Description:

Military Veterans are Encouraged to Apply. -Nestled on the northern tip of Isle of Palms, a lush barrier island off the coast of South Carolina, Wild Dunes Resort offers three top-ranked hotels, including the new coastal-modern Sweetgrass Inn, Boardwalk Inn, Residences at Sweetgrass, and over 200 Homes and Villas, 1,600 acres of world-class golf, tennis, award-winning restaurants, Spa at Sweetgrass, and miles of pristine beach on the Isle of Palms, South Carolina.
The Resort, also known as Charleston's Island Resort, is located just 30 minutes from the charm and grace of historic downtown Charleston; it is the largest resort of its kind in the region, offering accommodations for groups of up to 650 people and the chance for leisure guests to enjoy a Lowcountry getaway. Many publications and associations have distinguished the Resort as a top destination for families, golfers, tennis lovers, and meeting and event planners.
The Marketing Manager will work cross-functionally, supporting the Director of Marketing to champion multi-channel marketing and PR efforts that drive revenue for Wild Dunes Resort. This role is instrumental in building brand awareness and sustaining brand integrity as s/he owns and executes against a segmented, total-resort marketing plan.
This role works collaboratively to oversee all touchpoints along the guest journey and through the complete conversion funnel, working in alignment with on-property, agency, and corporate partners. Responsibilities include but are not limited to Market research, data-driven campaign creation for digital, traditional, and new media channels; content creation and management according to brand standards; media buys; execution of PR tactics; tracking and reporting for all marketing initiatives, and Marketing team leadership. In some cases, budget management is required.

The ideal candidate is a seasoned hospitality marketer with experience managing a mix of mediums and business segments. This individual is a strong communicator, collaborator, and creative thinker with superior attention to detail. S/he is highly attuned to business goals and can effectively translate revenue needs into marketing tactics for various business segments across mediums and target markets. S/he reports and takes the initiative; asks questions; digs into data; and effectively balances creativity, time, and strategy. S/he is not afraid to roll his/her sleeves up, step outside his/her comfort zone, and likes to push the envelope with data-driven experimentation. This candidate is nimble and thrives in a fast-paced setting but stays grounded with a clear understanding of the bigger picture. Most importantly, this person is a team player, demonstrating strong leadership, empathy, and responsibility as a critical ambassador for Wild Dunes Resort.
Essential Job Functions:
--- Work cross-functionally and in alignment with all resort departments, agencies, community partners, and corporate counterparts to fulfill goals within Marketing Plan and Resort Business Plan.
--- Manage, execute, and track a segmented, multi-channel resort marketing plan. Channels include, but are not limited to:
o Email campaigns, including copywriting, list segmentation, deployment, and post-deployment reporting for continual optimization- for past guests, acquisitions, and guests on the books.
o Text Marketing, automation, and promotional
o OTT/Streaming channels
o Digital and paid social channels, working with Digital Agencies and Corporate Partners
o Organic social and blog content creation, supporting Social Coordinator
o On-property & traditional media initiatives, including resort publications and activations
o Website and third-party sites
o PR & media initiatives
--- Proactively research and contextualize industry and platform trends for each business segment, staying at the forefront and interpreting into marketing plans and ongoing efforts.
--- Work with Marketing Director to prepare the annual Marketing Plan and budget, including channel mix, media buys, agency/partner plans, and budget allocations.
--- Help to track and manage ongoing team workflow. Balance inbound property-level requests, track projects, and provide status updates to departmental stakeholders.
--- Along with other marketing team members, assist in proofing all marketing materials before deployment.
--- Ensure all content on vanity, partner, and third-party sites (as well as the corporate website) is accurate and provide for periodic audits. This includes imagery, seasonal offerings, packages, special offers, accolades, media coverage, and other areas as needed.
--- Respond to corporate and PR Agency media opportunities, coordinating with property leaders and providing factual content. Create press kits, media kits and update materials as needed. Arrange hosted media/influencer stays, conduct media tours and meetings, and serve as an on-property media liaison.
--- Actively participate in monthly and bi-monthly revenue strategy meetings. Coordinate and execute the implementation of revenue-driving action items. Compile tactic tracking and present results to departmental and resort stakeholders.
--- Assist DOM in compiling and interpreting monthly reporting and evaluating all channels with support from Digital Agencies and corporate partners.
--- Lead package/offer development and deployment, working with the Revenue team and agency/corporate partners to maximize exposure.
--- Support DOM to manage all CRM touchpoints, including outbound email marketing, guest journey, retention strategies, and new customer acquisition initiatives.
--- Support OTA strategy in collaboration with DOM, Revenue Management Team, and Field Marketing through monthly market reviews and media investments.
--- Work with a digital agency and corporate partners to optimize website UX, SEO, meta descriptions, and tracking.
--- Assist in photo and video shoots and offsite marketing events as needed.
--- Complete database entry and segmentation for email opt-in submissions from on-property and event marketing collection
--- Special projects and tasks, as required

Keywords: Hyatt, Charleston , Veterans Preferred - Marketing Manager, Advertising , Isle Of Palms, South Carolina