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Marketing Manager

Company: Obviouslee
Location: Charleston
Posted on: January 16, 2022

Job Description:

The Company

At Obviouslee, we like what we do and who we do it with. We partner with innovative brands on marketing and digital strategy, eye-catching design and wild ideas. We live for the big moments. Our collaborative spirit inspires our work and makes our office a fun place to be. So if you're down to try bold things, brave things, record-breaking things.... come work with us.

The Role

At Obviouslee, the Marketing Manager is proactive and passionate about marketing and innovation. They build long-lasting relationships with our clients, the media and partners, always striving to find opportunities to generate successful campaigns. They are comfortable with day-to-day marketing activities with a focus on social media, as well as long-term strategy. Thriving with tight deadlines and changing needs come natural to this individual. A Marketing Manager can establish a shared vision with our clients and consistently champion it to keep a project on track.

Daily activities related to this position:

  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Identify target audiences and develop marketing plans with specific objectives across different channels and segments
  • Execute plans and manage social media accounts for clients
  • Analyze customer insights, consumer trends, market analysis and marketing best practices to build successful strategies
  • Create, maintain and conduct analytics reporting across multiple platforms to extract key insights for future campaign development and go-to-market strategies
  • Ensure the alignment of communications and messaging across all channels
  • Work in partnership with the creative team to collaborate on design direction and to meet objectives for all print, digital and video assets
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, then optimize accordingly
  • Present ideas and final deliverables to internal and external teams
  • Communicate with the Team Lead about marketing programs, strategies and budget
  • Act as the main point-of-contact with clients, becoming the liaison between the client and our internal teams

    Requirements
    • Three to five years experience working in a marketing role
    • Bachelor's degree in Marketing, or a closely related field preferred
    • Curious, collaborative and creative by nature
    • Self-starter with a drive to generate new ideas and take initiative
    • Big picture thinker
    • Thrive in a high-energy environment
    • Strong organization and project management skills
    • Understanding of social media channels and best practices for Instagram, Facebook, LinkedIn, Twitter and other emerging platforms
    • Experience in project management, social media management and community management
    • Knowledgeable, passionate storyteller who loves to create and define authentic messages for diverse audiences
    • Well-versed in content creation and brand management
    • Experience creating reports and dashboards for monthly reporting
    • Experience working in marketing for the lifestyle and spirits industry
    • Strong relationships with spirits and consumer media outlets preferred
    • Quick judgment and an excellent understanding of the current state of mind of the media
    • Agency experience a plus

      Benefits
      • Competitive compensation package
      • Starting salary range of $50,000 - $55,000
      • Health insurance plan options with dental, vision, life, short-term & long-term
      • IRA company matching program
      • Professional development opportunities
      • Monthly cell phone allowance
      • Generous paid time off, including vacation days, birthdays, holidays and Early Fridays
      • Work from home and flexible schedule opportunities
      • Maternity and paternity leave
      • Collaborative culture with weekly team connects
      • Laptop, and other needed technology associated with work
      • Dog-friendly office environment

        The Commitment

        We are committed to being a proactive, anti-racist organization. Obviouslee believes that a culture of inclusion provides the best work environment for all. Obviouslee provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sexual orientation, gender identification, national origin, age, height, weight, marital status, veteran status, disability status or other legally protected class. This includes a firm policy against discrimination on any of these legally protected categories.

        We will diversify. We will listen and learn. We will amplify. We will act.

Keywords: Obviouslee, Charleston , Marketing Manager, Executive , Charleston, South Carolina

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