Director of Marketing and Business Development
Company: Bighornlaw
Location: Charleston
Posted on: February 1, 2025
Job Description:
Director of Marketing and Business DevelopmentPosted a month
agoDescriptionBringardner Injury Law Firm is a premier personal
injury law firm in Charleston, South Carolina. We handle serious
personal injury and wrongful death cases. A boutique law firm by
choice, we limit our case load so that we can deliver exceptional
legal representation to our clients. Our team members and culture
are some of our most valuable assets. We know that a great team
requires great people - from top to bottom. We are looking for a
dynamic Director of Marketing and Business Development to join our
team and drive our marketing strategy to new heights.PositionThe
Marketing & Business Development Director is a contract position
with the potential for a full-time position depending on the
candidate's experience and the needs of the firm. We are seeking a
talented and experienced individual to lead, and be responsible
for, the day-to-day aspects of the firm's marketing and business
development activities, initiatives and strategy including, but not
limited to: external communications, content creation, community
relations, sponsorships, brand management, social media, website
and SEO, and vendor management. The ideal candidate will have a
strong background in legal marketing, with the ability to create
and execute comprehensive marketing strategies that support the
firm's growth objectives.Responsibilities
- Strategy Development: Develop and implement a comprehensive
marketing strategy that aligns with the firm's goals, including
digital marketing, social media, content creation, public
relations, and advertising.
- Brand Management: Enhance the firm's brand presence and
reputation through consistent messaging, creative campaigns, and
community engagement.
- Digital Marketing: Collaborate with vendors to optimize the
firm's online presence, including website, social media, and SEO
efforts. Analyze and report on digital marketing performance and
make data-driven decisions.
- Content Creation: Oversee and create high-quality content for
various platforms, including blogs, newsletters, press releases,
and promotional materials that resonate with our target
audience.
- Lead Generation: Develop and execute strategies to generate and
nurture leads, working closely with the legal team to convert leads
into clients.
- Partnerships and Community Engagement: Build and maintain
relationships with local organizations, media outlets, and
community partners to enhance the firm's visibility and reputation
in Charleston and surrounding areas.
- Budget Management: Manage the marketing budget, ensuring that
all initiatives are cost-effective and deliver a strong
ROI.Qualifications
- Bachelor's degree (BA or BS) in Marketing, Business,
Communications, or a related field. A Master's degree or relevant
certifications are a plus.
- Minimum of 4 years of experience in marketing. Legal industry
experience is preferred, personal injury law experience is a
plus.
- Highly organized and results oriented.
- Proven track record of developing and executing successful
marketing campaigns that drive business growth.
- Strong understanding of digital marketing, including SEO, SEM,
social media, and content marketing.
- Excellent written and verbal communication skills, with the
ability to create compelling content and effectively communicate
the firm's value proposition.
- Strong analytical skills and experience with marketing
analytics tools to measure the effectiveness of campaigns.
- Creative thinker with the ability to develop innovative
strategies that set the firm apart from competitors.
- Ability to work independently and manage multiple projects
simultaneously in a fast-paced environment.Compensation$60,000+Why
Join Us?
- Impact: Play a key role in shaping the marketing strategy of a
growing law firm dedicated to making a difference in the lives of
injured clients.
- Advancement: Professional development within the firm.
- Culture: Join a supportive and collaborative team that values
integrity, dedication, and excellence.
#J-18808-Ljbffr
Keywords: Bighornlaw, Charleston , Director of Marketing and Business Development, Executive , Charleston, South Carolina
Didn't find what you're looking for? Search again!
Loading more jobs...