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Vice President Marketing

Company: CMS Imaging
Location: Charleston
Posted on: May 3, 2021

Job Description:

Plan, direct, and coordinate the marketing policies and programs supporting the sale and service of medical imaging technology throughout the southeast. Develop and coordinate pricing strategies to ensure growth, profitability and ultimate customer satisfaction. Build and manage mutually beneficial relationships with manufacturers and other suppliers in support of offering best of breed customer solutions. Formulate the policies and manage the daily operations supporting of staff to service the sales and service delivery divisions supporting the medical community.

Collaborate with the CEO in setting and driving organizational vision, operational strategy, and hiring needs.

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. Evaluate the financial aspects of new product offerings, such as budgets, expenditures, service and training appropriations, or return-on-investment and profit-loss projections. Develop pricing strategies, balancing firm objectives and customer satisfaction. Compile lists describing product or service offerings. Direct the hiring, training, or performance evaluations of marketing staff and oversee their daily activities. Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Negotiate contracts with vendors or distributors to manage product distribution. Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. Initiate market research studies, or analyze their findings. Confer with legal staff to resolve problems, such as HIPAA compliance, copyright infringement or royalty sharing with outside producers or distributors. Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand. Review financial statements, sales or activity reports, or other performance data to measure productivity or goal achievement or to identify areas needing cost reduction or program improvement. Direct and coordinate activities concerned with the pricing, sales, or distribution of products. Direct administrative activities directly related to delivering products and providing services. Prepare staff work schedules and assign specific duties.

Monitor suppliers to ensure that they efficiently and effectively provide needed goods or services within budgetary limits. Direct or coordinate financial or budget activities to fund operations, maximize investments, or increase efficiency. Establish or implement departmental policies, goals, objectives, or procedures in conjunction with staff members. Perform personnel functions, such as selection, training, or evaluation. Plan or direct activities, such as sales promotions, that require coordination with other department managers. Set prices or credit terms for products and services, based on forecasts of customer demand.

Manage the movement of product to ensure efficiency, effectiveness, or sustainability of operations.

CMS Imaging is an Equal Opportunity Employer.

Keywords: CMS Imaging, Charleston , Vice President Marketing, Other , Charleston, South Carolina

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