Campaign Manager, Integrated Marketing

Company: Medical University of South Carolina
Location: Charleston
Posted on: April 2, 2026

Job Description:

Job Description Summary Job Description Summary If you're passionate about crafting innovative, high-impact marketing campaigns, and you thrive on driving change – we want to hear from you! Join our dynamic and fast-growing team, where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina. We are looking for a nimble, agile product marketer to build integrated campaigns for multiple healthcare service lines and colleges across the enterprise. This is a hands-on, individual contributor role that will report to a Director, Integrated Marketing leader. It will have a strong focus on speed to market, journey development, messaging, strengthening the brand, and measuring quantifiable results to optimize performance. Entity Medical University Hospital Authority (MUHA) Worker Type Employee Worker Sub-Type? Regular Cost Center CC002311 SYS - Marketing Campaigns Pay Rate Type Salary Pay Grade Health-31 Scheduled Weekly Hours 40 Work Shift Job Description The campaign manager will serve as a relationship manager to key internal customers, meeting regularly with stakeholders to align on strategic outcomes that inform marketing plan development. He or she will facilitate horizontal collaboration of colleagues across the Office of Communications and Marketing (OCM), including communications, brand and web to develop the integrated marketing plans. This is an on-site position in downtown Charleston. Education: Bachelor’s degree in marketing, communications, business, or related field. (Master's preferred) Preferred Experience / Knowledge / Skills: Minimum 5 years of experience building integrated marketing campaigns with bottom-line accountability for measurable business results. Product or service line marketing, development of integrated marketing communication plans. Use of multi-channel paid campaigns, digital and sales strategies to generate demand and produce qualified leads. Accomplished in strategic and tactical plan development, implementation, measurement, and tracking. Qualitative and quantitative market research experience. Experience working closely with external agencies to deliver campaigns. Track record of data-driven optimization, analyzing performance metrics, refining strategies based on insights, and continuously improving campaign effectiveness and impact. Excellent problem-solving, interpersonal, and communication skills. Principal Accountabilities Leads development of integrated marketing campaign strategies across the enterprise, clinical, academic, and research for MUSC. Executes comprehensive marketing communication plans in a timely manner across channels – including paid, earned, owned, social and out-of-home. Reports outcomes in a clear, concise, and actionable fashion, leveraging dashboards and insight summaries. Collaborates with cross-functional team members to achieve marketing campaign objectives. Serves as a liaison or client manager between internal stakeholders and the OCM team. Utilizes market research, business intelligence, CRM data, analytics, and other available data to ensure focused and measurable programs are developed in a consistent manner and measured for demonstrable ROI. Adheres to all MUSC policies, procedures and standards. Provides guidance and makes recommendations for improving marketing communication campaigns. Other duties as assigned. Additional Job Description Education: Bachelor's Degree or Equivalent Work Experience: 7 years progressive work experience and 2 years management experience. Physical Requirements Mobility & Posture Standing: Continuous Sitting: Continuous Walking: Continuous Climbing stairs: Infrequent Working indoors: Continuous Working outdoors (temperature extremes): Infrequent Working from elevated areas: Frequent Working in confined/cramped spaces: Frequent Kneeling: Infrequent Bending at the waist: Continuous Twisting at the waist: Frequent Squatting: Frequent Manual Dexterity & Strength Pinching operations: Frequent Gross motor use (fingers/hands): Continuous Firm grasping (fingers/hands): Continuous Fine manipulation (fingers/hands): Continuous Reaching overhead: Frequent Reaching in all directions: Continuous Repetitive motion (hands/wrists/elbows/shoulders): Continuous Full use of both legs: Continuous Balance & coordination (lower extremities): Frequent Lifting & Force Requirements Lift/carry 50 lbs. unassisted: Infrequent Lift/lower 50 lbs. from floor to 36”: Infrequent Lift up to 25 lbs. overhead: Infrequent Exert up to 50 lbs. of force: Frequent Examples: Transfer 100 lb. non-ambulatory patient = 50 lbs. force Push 400 lb. patient in wheelchair on carpet = 20 lbs. force Push patient stretcher one-handed = 25 lbs. force Vision & Sensory Maintain corrected vision 20/40 (one or both eyes): Continuous Recognize objects (near/far): Continuous Color discrimination: Continuous Depth perception: Continuous Peripheral vision: Continuous Hearing acuity (with correction): Continuous Tactile sensory function: Continuous Gross motor with fine motor coordination: Continuous Selected Positions: Olfactory (smell) function: Continuous Respirator use qualification: Continuous Work Environment & Conditions Effective stress management: Continuous Rotating shifts: Frequent Overtime as required: Frequent Latex-safe environment: Continuous If you like working with energetic enthusiastic individuals, you will enjoy your career with us! The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need. Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees

Keywords: Medical University of South Carolina, Charleston , Campaign Manager, Integrated Marketing, PR / Public Relations , Charleston, South Carolina