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DIRECTOR OF SALES AND MARKETING - INDEPENDENT SENIIOR LIVING

Company: Liberty Hospital
Location: Charleston
Posted on: February 24, 2021

Job Description:

DIRECTOR OF SALES AND MARKETING - INDEPENDENT SENIIOR LIVING Liberty Senior Living Charleston , SC Newly Created Position Full Time , Days , Variable Posted 02/12/2021 Liberty Cares with Compassion---. LIBERTY SENIOR LIVING is currently seeking an experienced: DIRECTOR OF SALES AND MARKETING JOB SUMMARY:

  • Conduct sales calls to prospective residents.
  • Schedules, organizes, and conducts tours and appointments with prospective residents and family members for independent living.
  • Conducts proper and timely follow-up with all leads ---walk-ins, phone-ins, and mail-ins.
  • Directs, coordinates and supervises all sales and marketing programming.
  • Ensures CRM is used by self and department staff for all prospect engagements per established policy.
  • Manages relationships with prospects, including understanding each prospect's reasons for inquiring about living at Community and the factors that will be important in their decision.
  • Attend community events to market and advertise for the company including outreach.
  • Market CCRC Community to prospective residents, family members, physicians, and other referrals, using various methods including, promotional materials, telephone, person inquiries and direct mailings.
  • Meets assigned goals for sales activities including call outs, appointments, tours, and sales.
  • Schedule closing/move-in dates appropriate to the contract.
  • Investigates every alternative before converting a lead to a lost lead.
  • Provides assistance and direction to sales team members as needed to "close" or retain sales by conducting various team and/or one on one meetings and trainings. If needed, engages with Home Office Sales and Marketing for support and guidance.
  • Management Responsibilities:
    • Manages departmental budget.
    • Sets positive attitude, tone and atmosphere for the Sales and Marketing Department.
    • Must treat each prospect, employee, visitors, your supervisor and residents with courteousness and respect.
    • Prepares and monitors the work schedules of Sales Associates.
    • Monitors department absenteeism, overtime, and PTO.
    • Ensures open communication between self and other departments to ensure the messaging to prospects meets the actual operations of the community.
    • Ensures marketing events are coordinated with other departments if involved.
    • Responsible for hiring and supervision of the sales and marketing staff.
    • Create digital content for website and emails, etc.
    • Prepares and delivers job performance evaluations for wellness employees in accordance with company polices and returns to the Executive Director.
    • Initiates disciplinary action of sales and marketing staff following established policies and procedures.
    • Ensures there is proper documentation of all departmental staff performance issues.
    • Provides the orientation and training of department employees per facility policy and monitors ongoing performance.
    • Assists in maintaining and updating job descriptions and employee records.
    • Works in any position in department if needed for coverage and performs other duties as assigned.
    • Works closely with the home office marketing team to engage and attract prospective residents through media advertising.
    • Coordinate and implement marketing events/presentations on and off campus.
    • Administrative and Other Responsibilities:
      • Prepares weekly, monthly and other requested Marketing Reports and competitive analysis.
      • Work cooperatively with other departments for the benefit of the new resident to transition to Community in a stress-free environment.
      • Maintain awareness of senior marketplace.
      • Must know and follow personnel, department and facility policies.
      • Maintain confidentiality of medical information and/or contact information.
      • Must know and follow personnel, department and facility policies.
      • Review prospect financial information, health record, new move-in contracts, etc. for appropriateness.
      • Other duties as assigned. JOB REQUIREMENTS:
        • Must be a high school graduate.
        • Must have a Bachelor's degree or equivalent in Marketing or related field and 5 years' sales experience.
        • Must demonstrate neat appearance and good personal hygiene and set example for other staff by wearing appropriate uniform/attire and nametag as established by supervisor.
        • Must have a professional attitude, excellent communication skills, and be conscientious, trustworthy, dependable and punctual.
        • Must read, know, and follow oral and written communication regarding personnel, department and community policies.
        • Responsible to ensure supplies and equipment are adequate, stored, maintained properly, and available to staff to provide for efficient department performance.
        • Runs department in a safe manner and trains staff in proper safety practices to include fire and safety alarms, disaster drills and infection control practices and wearing of protective equipment.
        • Must attend all required in-service training for all staff.
        • Conduct departmental meetings and in-service training in proper safety practices.

Keywords: Liberty Hospital, Charleston , DIRECTOR OF SALES AND MARKETING - INDEPENDENT SENIIOR LIVING, Sales , Charleston, South Carolina

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