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Social Media and Community Manager

Company: Digital Ignite
Location: Charleston
Posted on: June 25, 2022

Job Description:

Digital Ignite has been named #756 on the Inc. 5000 list of fastest-growing companies in the United States. This is your opportunity to join one of the fastest-growing digital agencies in the world. Digital Ignite has a global reach and serves customers in all industry sectors and verticals. Our largest clients operate in the CPG (consumer packaged goods), eCommerce, hospitality & tourism, and higher education spaces.
We are a data-first agency with a core value of being fully transparent with all our clients. Digital Ignites' deep stack approach allows us to operate as a DSP(demand-side platform) that is agnostic to all of the social media platforms, streaming audio, and digital content platforms. We do all of our RTB(real-time bidding) in-house and optimize all campaigns on a daily basis. We buy digital media in the $MM's across multiple DSPs including programmatically on The Trade Desk, OTT/CTV, Roku, Hulu, Spotify, Youtube, Pinterest, Twitter, TikTok, Snapchat, and Facebook/IG.
Job Description:
Digital Ignite is looking for a passionate and creative Social Media Manager to join our team. As a Social Media Manager, you will be responsible for managing and implementing the social media strategies for our clients in order to increase their online presence and improve their brand. You will develop social media content calendars for our clients and lead the creation of social media creative assets. As a data-first agency, you will make strategic and creative decisions based on data by measuring, reporting, and analyzing the performance of social media content. You will be expected to understand and keep up to date with the best practices and trends across Instagram, Facebook, Twitter, and LinkedIn. You will work closely with Account Management to meet deadlines and campaign objectives as well as communicate campaign performance.
Responsibilities:
Lead and manage the social media content calendars for multiple clients.Develop platform specific, organic social media strategies tailored to client KPIs.Build innovative and platform specific growth strategies to build online audiences.Proactive and detailed content curation, including editorial calendar management, copywriting, artistic development, and alignment with priority campaigns and announcements.Curate, create, and schedule content, including copy, graphics, videos, and images.Provide creative direction for creation of assets and for social campaigns.Oversee the Community Management tasks and engagement campaigns across multiple client accounts including monitoring, moderating, and responding to audience comments.Develop multi-faceted and cross-platform engagement strategies to encourage community engagement, foster brand loyalty, and build online communities.Chatbot development to streamline the moderation of messaging systems on appropriate platforms. Develop message tagging strategy.Measure, report, and analyze the performance of campaigns across channels and translate findings into measurable recommendations. This includes performance of individual posts and content, as well as broad trends across platforms.Conduct Social Media Audits, establish KPIs based on client goals, develop Content Marketing Plans, and build Custom Reports to demonstrate campaign success.Communicate confidently to clients regarding social media strategy and reporting.Stay up to date with latest social media best practices and technologiesInnovate and implement test and learn strategies and deliver results. Research current benchmark trends and audience preferences, including analysis of owned account data.Collaborate with Account Management to ensure client goals are reached.Assist Social Media Director in team training programs.Report on internal performance and demonstrate Social Media Management team's success with measurable results.
Skills:CanvaGoogle Suite or Microsoft OfficeSprout Social, or other scheduling toolsProject management through online collaboration tools (Wrike, Asana, Monday, Basecamp, etc.)Video production and editingGoogle Analytics, analytics on Facebook, Instagram, and TikTokExperience with content management systems and web platforms (WordPress)
Qualifications:Min 3+ years managing a brand's social media channels or at an agency working on the social media teamProficiency with LinkedIn, Twitter, Facebook, Instagram, and TikTokDeep knowledge in aligning content with channels to optimize engagementStrong communication, organizational, and project management skills to effectively work in a fast-paced environment with added attention to detailsPossess a balance between innovative and critical thinking and the ability to develop and execute on ideas both large and smallA strong storyteller, able to distill content into bite-sized social media captions and imagesStrong copywriting skillsCreative and critical thinker who can spot and act on an opportunity in real-timeTeam playerGood time-management skills

Keywords: Digital Ignite, Charleston , Social Media and Community Manager, Executive , Charleston, South Carolina

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